ABSTRACT
DEVELOPMENT
STRATEGY OF KUTA LOMBOK
AS A SUSTAINABLE TOURISM DESTINATION
Kuta Lombok is one of a potential tourism destination
in Lombok, however it is still undeveloped yet. Considering of undeveloped yet,
it is need to be develop as a better and focused on sustainability aspect. The
beauty of nature and social culture are potentials to be develop as tourism
attractions that can be supporting the development program.
The
research aims were identifying and
analyzing potency of Kuta Lombok as a sustainable tourism destination, the factors
that become obstacles, and formulating the strategy and program. This research
applied theory of planning and theory of tourism area life
cycle. The data were collected by
observation, in–depth interviews, and documentation studies. Data was analyzed
by descriptive qualitative method, and analysis of matrix SWOT (Strengths,
Weakness, Opportunities, and Threats).
Through
interpretation with descriptive qualitative analysis and analysis of SWOT are
found that, Kuta Lombok is very potential to be developing as a sustainable
tourism destination with the natural and socio-cultural potencies. The beauty
of nature, sea and exotic beach of white sand with several of types, is a
potential of natural potency. Social-cultural potency are consists of the
uniqueness of community tradition and cultural as such; Sasak traditional
ceremony, craft and traditional arts, there also traditions of core event named
“Bau Nyale” which is celebrated in every years. Eventhough, there also obstacles
became hamper as such; human resources, management of tourism destination, the lack
of public awareness in preventing of the cleanliness and environmental
sustainability, also security and comfort. The development and solution of
those obstacles are by applied strategies are as follows; strategy of strength–opportunity
(S–O) with development strategy of tourism destination, and development
strategy of tourism attraction., strategy of strength–threat (S–T) with improvement
strategy of environmental quality and development strategy of sustainable tourism,
strategy of weakness–opportunity (W–O) with promotion strategy of tourism destination
and improvement strategy of security and comfort, whereas strategy of weakness–threat
(W–T) with development strategy of human resources and development strategy of institutional
and management of destination.
Related to the
results of this research are expected to be contributing within formulated planning
and development strategy of Kuta Lombok as a sustainable tourism destination will
be better in the future. The development will give positive impact toward
economic of community especially for local community. The sustainability of
tradition and local culture also improvement of environmental quality will be
better.
